ChaBar: Creating SoMe Contents

Chabar is an event concept that merges the concept of Chinese tea and music into thematic afternoon experiences. Each month there are events that needs to be advertised, and the main channels of Chabar's website, Facebook, and Instagram.

Research & Planning

Behind the scenes beyond just creating the events and social media content designs is also the research. From growing a target audience to exploring which type of content style works with the users. So far, reels has done better in reaching non-followers as Instagram's algorithm promotes those style of content more, whereas normal post and even multiple images posts has been able to receive consistent impressions with followers. Below you can see the research and planning it goes into the analysis of finding active times of Chabar's specific target audience for each social media platform, as well as how often the posting schedule is to ensure all types of content will get a chance to shine and provide lasting impressions. Which in return leads for successful events filled with customers every month.